Your DIY brand is holding you back

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Proof of life: Building a brand in an artificial age

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The myth of “Done is better than perfect”

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Why your branding feels fragmented

How to write copy that doesn’t suck

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We’re going out of office and in of everywhere else. The studio will be closed until the end of August for some much needed R&R and many, many negronis. If your project is already in motion, it’s safe. And if you’re looking to
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Write in a voice people actually remember. And please, for the love of god, no GPT vibes.
“Nothing intimidating, nothing that screams perfection.” The note we kept coming back to when designing social templates for Coco Ella, a beautiful women’s only fitness studio in Melbourne’s Prahran. This was never about the
Steal the lens we run over every client brand. The Good Brand Audit Workbook is a quick gut-check to see where your brand’s pulling its weight, where it’s still finding its feet, and what you can (and should) do about it if it’s th
Gotta love bringing an identity to life. good-dept.com
I know how that sounds coming from a designer. But looking good is the easy part, and it’s the part everyone gets most excited about. Me? Not so much. I’m more interested in whether a brand makes sense, and that comes from strategy. Once
Working with founders ready to bring the best version of their brand to life. That’s all. good-dept.com #branding #designstudio #branddesigner #melbournedesigner #graphicdesign No gut feeling dressed up as strategy. The actual thing. Cohere

Packages, pricing, that stuff.

Explore your options in our services guide.

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