[ NOTE 01. ]

Your DIY brand is holding you back

[ NOTE 02. ]

Proof of life: Building a brand in an artificial age

[ NOTE 03. ]

The myth of “Done is better than perfect”

[ NOTE 04. ]

Why your branding feels fragmented

[ NOTE 05. ]

How to write copy that doesn’t suck

[ NOTE 06. ]

You’re allowed to tell your designer you hate it

This is the free stuff. The good stuff’s in goodnews., my newsletter. Link’s in the bio. #branddesign #branding #brandadvice #femalefounder #businessbranding
When your brand looks DIY’d, your website screams 2005, and posting content feels like pulling teeth? That right there is where I come in. Your customers feel that tension too, btw. Which is why a well-built brand (not just a pretty one) is th
Me? I build brands for founders who are certain their business is better than the way it currently comes across (they’re usually right about that). Most of what I do comes down to one thing: getting a brand to stop contradicting itself. The lo
There’s a spot with your name on it. 💌 hello@good-dept.com 🌐 good-dept.com

Packages, pricing, that stuff.

Explore your options in our Services Guide.

[ here you go ]