Slabba

Butter has looked the same for decades. Slabba was built to change that.

A flavour-forward brand for food lovers who want more from the everyday, Slabba challenged us to throw out the category playbook entirely. No pastoral imagery, no muted tones. Instead, a bold visual identity and a cheeky, unapologetic voice. With packaging designed to leap off the shelf, it makes everyday food fun again.

[ SCOPE ]
Brand Identity
Packaging Design
Product Copy
Close-up of a block of yellow butter with decorative ridges on top.
Logo design for butter brand slabba brand identity
Pile of assorted cheeses stacked on top of each other, some wrapped in foil.
Close-up view of a roll of yellow cheese slices, curled inside itself.
A package of Slabba salted organic spreadable butter from Australia, weighing 150 grams, with a light purple wrapper and bold yellow and black lettering.
Label on a wrapper for organic butter made from cream, featuring ingredients, storage instructions, nutritional info, and eco-friendly icons.
Package of Slabba unsalted organic spreadable butter, 150 grams, made in Australia.
Back of a Slabba organic butter packaging with ingredients, storage instructions, nutritional info, and symbols for gluten-free and Australian organic.
Package of Slabba garlic organic spreadable butter with green background, large black-outlined gold and brown text, and smaller black and white text, weight 150 grams, made in Australia.
Packaging of Slabba organic butter, with a green label describing ingredients, storage instructions, nutritional info, and certification logos.
Packaging of salted organic, spreadable butter from Australia, branded 'Slabba' with a purple background.
Packaging of Slabbba unsalted organic spreadable butter, 150 grams, made in Australia.
Package of Slabba garlic organic spreadable butter, 150 grams, made in Australia, green packaging with large yellow and black text.
Silver package of organic butter labeled 'Slabba,' with a blue label displaying product description, ingredients, storage instructions, nutritional facts, and icons indicating gluten-free and Australian organic products.
Packaging of Slabba organic butter, with a green label describing ingredients, storage instructions, nutritional info, gluten-free and Australian organic logos, barcode, and a brief product description.
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