When a brand like Redken comes to your door, you fling it open.

A L’oreal brand that has cemented itself as the best-in-biz pro-haircare,

T o market their arrival in salons, we designed a set of mirror stickers for in-salon moments, capturing Redken’s signature NYC energy–urban, gritty, edgy, and fashion-forward. Usingg their brand fonts & colours, we moved away from the predictable to create “visual speedbumps”–designs that catch the eye in a crowded space and spark immediate curiosit between stylists and clients.