For Copain, a neighbourhood wine and cocktail bar in Mumbai, personality had to come through with none of the polish getting in the way. The place is unpretentious by design. Good wine, seasonal plates, music on vinyl. The sort of room you settle into and lose track of time in.

The founder is French, and was clear from the start that none of that should read as classic bistro or feel precious. So our guiding thought here was to create the sense of a warm, easy room with personality to spare.

We built a set of social templates and curated the content to match that feeling. The photography stays raw and warm, so the feed looks like the bar actually is, with deep reds from the brand anchoring everything.

Copain’s personality lives in the words. The typography does the storytelling, speaking the way the bar itself would. 'Red Season is Near.' 'Pouring All Weekend.' We designed around that voice, so the whole grid holds together as one world without ever feeling too matchy.