Coco Ella is a women's only fitness studio in Prahran, Melbourne. A fun, inclusive space built for women who enjoy movement in all its forms, at every level. Walk in and you feel it immediately.

The challenge was to get that same feeling onto their social feed. The brand had gorgeous bones and a full kit that had never quite made it into the content. So the work wasn't about inventing a look, rather closing the distance between the studio and the screen.

In our conversations with the studio owner, the challenge of consistently posting on-brand content kept coming up. The other guiding note throughout was that this should never be about the ideal pilates body or fitness content that makes you feel behind. So we built a set templates, ready for reuse, with enough range to speak to the women who are already members, and to the ones who haven't walked in yet.

To show what the system could do, we designed samples across the kinds of content the studio actually needs. Schedules, the full range of classes on offer, the studio space itself, and special workshops and sessions.

Now the brand shows up the same way on the feed as it does in its rooms, without the weekly weight of building each post from nothing.